Distrify

film distribution startup from 2010-2014

Distrify was one of the first direct distribution platforms for film and video. I founded the company in 2010 and it was active until 2014.

I invented the first shareable video trailer with built-in web-shop for digital rentals, downloads, movie tickets, DVDs and other merchandise. The Distrify Player allowed viewers to purchase movies wherever they were embedded and tracked affiliate revenue when anyone shared a film. My technology was the first to allow movie purchases directly within the Facebook platform.

With this invention, I founded Distrify, the pioneer in direct-distribution for independent films. As CEO, I was in charge of content acquisitions, project management, engineering, product development, customer support, user experience, sales, business development, marketing and publicity.

I raised more than half a million euros in grant funding from EU MEDIA, Nesta, Creative Scotland, Scottish Enterprise and the UK’s Technology Strategy Board.

I grew the company to 250,000 registered users with thousands of films available globally. Hundreds of distributors, filmmakers and affiliates earned revenue through the service. I secured content promotion partnerships with major publishers including The Guardian and Metro US, where we offered lucrative revenue-sharing opportunities in competition with CPM advertising media. I developed extensive networks with film production and distribution executives around the world and negotiated contracts with British Film Institute, Icon, Curzon Artificial Eye, Kino Lorber, Drafthouse Films, Wolfe Video, Omniverse, Filmhouse, IDFA and many more.

I was interviewed in all major trades (Variety, Hollywood Reporter, Screen) and in the Wall Street Journal and The Observer. I wrote frequent case studies and blog posts and contributed guest columns to IndieWire, Screen and more. I spoke at dozens of film festivals, from Cannes to Sundance, and also tech conferences like the Edinburgh Turing festival.

I was awarded the British Council’s Creative Entrepreneur Award in 2013 and named in the Hospital Club’s h.Club100 list of the most innovative and influential people in the creative industries.

Some press cuttings:

Jun 9, 2014
HOLLYWOODREPORTER.COM
Distrify founder Peter Gerard joins the online video arm of IAC, which is moving into original programming creation. Peter Gerard, founder and former CEO of Distrify, a video-on-demand service and online social cinema marketing banner with offices in the U.S. and U.K., has left the company to join Vimeo, the online video arm of Barry Diller's IAC.…
Feb 24, 2014
SCREENDAILY.COM
Indie festival partners with Distrify on new VoD platform. It takes just two minutes and you’ll immediately gain full access to ScreenDaily.com, PLUS Screen International monthly magazine delivered to your door. Not a Screen International…
Feb 7, 2014
HOLLYWOODREPORTER.COM
So instead of battling the pirates, Noujaim and her producers have decided to make a high-resolution, Arabic-language version of The Square available in Egypt by streaming it online via Distrify on Feb. 14. “If the authorities stand behind this film,” she…
Jan 21, 2014
METRO.US
Sundance is in full swing, meaning now’s a good time to remember the number of films that once used to never escape it. Along with the big buys and breathlessly praised alleged masterworks, there will be many titles that won’t become the next big…
Jan 12, 2014
THEGUARDIAN.COM
Edinburgh has been courting the spotlight this last year. In November, 49 years after Peter Higgs identified the Higgs boson particle, the Edinburgh physicist won the 2013 Nobel prize. Last month, the University of Edinburgh climbed to its…
Jan 7, 2014
METRO.US
For good and bad, movies rarely take up physical space these days. They live in a digital realm, shot and projected digitally. And rather than eat up real estate on shelves, the home versions are just clicks away. Starting today, Metro is teaming…
Dec 10, 2013
HOLLYWOODREPORTER.COM
Both the direct-to-audience site and the film-discovery start-up want to provide legal online streaming. Distrify, the direct-to-audience video-on-demand service and online social cinema marketing banner, is partnering with film discovery start-up Tank T…
Dec 5, 2013
SCREENDAILY.COM
Drew Cullingham’s horror will be available to watch from Jan 17 via Distrify.
Nov 26, 2013
SCREENDAILY.COM
At IDFA, Distrify and the Scottish Documentary Institute have announced today a new 'film gifting’ scheme called Pay-It-Forward. The new initiative kicks off with the online release of Maja Borg’s Future My Love (website here), about futurist…
Nov 24, 2013
BLOG.DISTRIFY.COM
Distrify co-founder Peter Gerard has been named as one of the most influential, innovative and interesting people in the creative and media industries as part of the h.Club100 award presented by The Hospital Club in association with Guardian…
Nov 24, 2013
IDFA.NL
Distrify and the Scottish Documentary Institute (SDI) are partnering a new film gifting scheme, Pay It Forward, which allows people to see films for free thanks to gifts from friends or strangers. Details of the initiative were announced by Ben Kempas, P…
Nov 21, 2013
VARIETY.COM
Fox Star Studios India has acquired the Hindi-language remake rights to Pawan Kumar’s Kannada-language hit “Lucia”. Kumar will again direct. The groundbreaking deal was concluded at the Film Bazaar organized by India’s National Film Development Corporati…
Nov 19, 2013
THEGUARDIAN.COM
The Guardian Culture Professionals Network has teamed up with the Hospital Club on this year’s h.Club100 – an annual campaign to identify the 100 most influential and innovative people working across arts, culture and the creative industries in t…
Nov 19, 2013
IF.COM.AU
New Screen Australia CEO Graeme Mason characterised Video-on-Demand as pivotal to the future of distributing films globally, pointing to digital distributors such as Distrify…
Nov 17, 2013
CREATIVECONOMY.BRITISHCOUNCIL.ORG
Innovators, Visionaries, Pioneers! We’ve announced the ten up-and-coming UK creative entrepreneurs we’re showcasing in the h club100 list! An event with over 100 top creatives in the room was always going to make for a very lively evening and…
Nov 17, 2013
CREATIVECONOMY.BRITISHCOUNCIL.ORG
Multi-award winning film producer and director Peter Gerard is CEO of Distrify, a film marketing and distribution toolset to help filmmakers grow their audiences and create sustainable long-term careers. Why is the UK a great place to be an…
Nov 10, 2013
FILMINDUSTRYNETWORK.CO.UK
Future Artists Founder Mark Ashmore spent 3 years directing and producing his first feature film 'The Lost Generation’ - released globally online via Distrify.
Nov 4, 2013
TBIVISION.COM
Distrify is launching movies from the UK Jewish Film Festival on its on-demand service. The festival is currently underway, is screening 81 Jewish films at venues throughout the UK. “Distrify was created as a distribution platform to help…
Oct 23, 2013
VARIETY.COM
Variety covers Distrify’s first foray into Crowdfunding with "Lucia”
Oct 15, 2013
SCREENDAILY.COM
Led Zeppelin Celebration Day - the event cinema release supported by Distrify Showtimes Player won two Event Cinema Awards.
Aug 28, 2013
CUEENTERTAINMENT.COM
FindAnyFilm said it has added titles to its website from Distrify, which works with more than 100 distributors worldwide in distribution direct to consumers online. The Industry Trust’s platform,…
Aug 28, 2013
ADVANCED-TELEVISION.COM
FindAnyFilm.com, the easy-to-use gateway to legitimate film, TV and video services, has announced the addition of Distrify titles to its website. This comes as Distrify, which has been at the forefront of the industry in offering…
Aug 16, 2013
THEGUARDIAN.COM
Viramundo follows world-renowned Brazilian musician Gilberto Gil as he meets indigenous peoples from many nations to learn how they preserve their musical culture in the modern world. The HD stream of the movie is available to watch on a pay-per-view bas…
Jul 29, 2013
ASIANIMAGE.CO.UK
‘Lucia’ Director Pawan Kumar’s Kannada-language film Lucia has won the coveted Audience Award at the 4th London Indian Film Festival. The inventive crowd-funded film, powered by UK-based online outfit Distrify, delighted sold out audiences across the cit…
Jul 28, 2013
HUFFINGTONPOST.CO.UK
LUCIA first caught my attention when I had the opportunity to watch its rough uncut edit with the main- programmer of the London Indian Film Festival. Even in that premature state, it was clear this was going to be a milestone for Indian cinema,…
Jul 25, 2013
ONLINE.WSJ.COM
For many filmmakers, dance is a constant lure. Capturing rhythmic movement presents the double-sided challenge of doing justice to dance artists, and creating a wholly new work within a different medium. But an even tougher task emerges when a film is com…
Jul 23, 2013
HERALDSCOTLAND.COM
Eleven creative and digital businesses in Glasgow have won £620,000 between them to help develop innovative new products and services. They are winners in a funding competition, The Digital and Creative Clyde Launchpad, launched in January by…
Jun 18, 2013
SCREENDAILY.COM
The Scottish Documentary Institute (SDI) has partnered with UK VoD service Distrify to boost viewing and fundraising around documentary I Am Breathing. The film follows the last months of Neil Platt, a young father with terminal and debilitating…
Jun 17, 2013
HOLLYWOODREPORTER.COM
The U.K. online movie distribution and marketing platform partners with the Scottish Documentary Institute to mount a “portable fundraiser” campaign for the feature-length documentary.
Jun 13, 2013
INDIEWIRE.COM
Today’s panel on “The Business of VOD” was typical fare. The panelists, Vimeo’s UK-based Senior Curator Jordan McGarry, Daily Motion’s Head of Content Marc Eychenne, Syndicado Inc. President Greg Rubidge, and Distrify’s Peter Gerard, were joined with mod…
May 20, 2013
SCREENDAILY.COM
The online distributor will be able to target facebook users with relevant films via Butterly Media’s 300 million strong network.
Mar 1, 2013
SCREENDAILY.COM
D-Word to oversee documentary collection for new Distrify VoD platform Muvies.com. Online film distributor Distrify has expanded its partnership with documentary professionals community The D-Word. The pair have worked together since June 2011, with the…
Feb 26, 2013
SCREENDAILY.COM
The European Union is to pledge $5.6m (€4.2m) to VoD platforms and digital cinema distribution (DCD). France’s UniversCiné, Germany’s Europe’s Finest and Austria’s flimmit.com are among 13 European VoD platforms and DCD initiatives to benefit from the EU…
Nov 23, 2012
HOLLYWOODREPORTER.COM
The deal will see documentaries such as “The Black Power Mixtape 1967 – 1975” and Californian jail documentary “At Night I Fly” online to rent or buy.
Oct 29, 2012
VARIETY.COM
Two of Scotland’s leading independent theaters have teamed up to offer a pioneering online viewing platform showcasing curated films, including new releases. The partnership is a first for U.K. exhibitors. The move sees Glasgow Film Theater and Edinburgh…
Oct 29, 2012
HOLLYWOODREPORTER.COM
Two of Scotland’s premiere independent movie venues, the Glasgow Film Theater (GFT) and Edinburgh’s Filmhouse, have teamed with online movie distribution and marketing platform Distrify to push movies out on a curated streaming service. The independent c…
Oct 27, 2012
SCREENDAILY.COM
Omniverse Vision release made more than $2m on its opening night. Online marketing and distribution platform Distrify is working on the release of Led Zeppelin: Celebration Day, a concert film shot in 2007 that is being released by Omniverse Vision. The…
Oct 26, 2012
VARIETY.COM
The concert film “Led Zeppelin: Celebration Day” grossed $2 million from a single night’s showing on 1,500 screens across 40 countries. The movie, which captures the rock band’s reunion performance at London’s O2 Arena in 2007, was released Oct. 17 for s…
Oct 26, 2012
HOLLYWOODREPORTER.COM
Online movie distribution and marketing platform Distrify is being inundated with more than 100,000 web hits a day from Led Zeppelin fans across the globe looking for movie theaters showing the film of the band’s historic concert in 2007 at London’s O2 ar…
Oct 18, 2012
SCREENDAILY.COM
Fans will get their chance to pick where Zam Salim’s comedy premieres and where it screens in the UK. A digital initiative, powered by Distrify, will give fans the chance to dictate where Zam Salim’s award-winning comedy Up There will premiere…
Jul 10, 2012
BLOGS.INDIEWIRE.COM
The Alamo Drafthouse’s distribution arm Drafthouse Films is partnering with digital distribution platform Distrify, which allows viewers to share content via a direct purchase link. Drafthouse’s canoe comedy “Klown,” from Danish director Mikkel…
Jun 18, 2012
INDIEWIRE.COM
Several U.K.-related stories broke Monday, including a licensing deal between BSkyB and Miramax and a new partnership between Distrify and the BFI Production Board Collection. The upshot is that the Brits will have access to many more American…
Jun 18, 2012
HOLLYWOODREPORTER.COM
The company has struck a deal with the British Film Institute to make up to 300 titles available to rent or buy. Movies from filmmakers including Alfred Hitchcock, Peter Greenaway, Derek Jarman, Terence Davies and Bill Douglas made between 1950 and 2000…
Jun 15, 2012
SCREENDAILY.COM
Representatives from the three companies will present their projects at upcoming CineEurope. The International Union of Cinemas (UNIC) have announced the three finalists for their inaugural Cinema: Digital Innovation Award. WeWantCinema, Gruvi…
Jun 12, 2012
SCREENDAILY.COM
Scottish companies receive funding injection for digital R&D; second round of funding in autumn.
Jun 4, 2012
NESTA.ORG.UK
Six pioneering Scottish projects that will harness digital technologies for the benefit of the arts and cultural sector have been selected to receive funding from the Scottish Digital Research and Development Fund for Arts and Culture run by…
May 22, 2012
SCREENDAILY.COM
EXCLUSIVE: The Film Collaborative has launched a new distribution initiative for LGBT films, FestSelects. Distributors on board are Peccadillo (UK), Outplay (France), Pro-Fun (Germany), ABC/Cinemien (Benelux). They will aim to share resources and…
May 22, 2012
SCREENDAILY.COM
Edinburgh based boutique distributor CinéFile has teamed up with Scottish film promotion and distribution service Distrify, to allow its content to become more accessible on the internet. Announcing the partnership in Cannes, Allison Gardner, one…
May 19, 2012
SCREENDAILY.COM
Film promotion and distribution service Distrify is teaming with Creative Scotland on a website dedicated to Scottish films. Film promotion and distribution service Distrify is teaming with Creative Scotland on a website dedicated to watching and…
Jan 23, 2012
GUARDIAN.CO.UK
The Guardian is screening Terry Gilliam’s new short film – a surreal comedy-adventure about a couple’s disastrous romantic break in Naples with their son – followed by a Q&A with the director.
Nov 23, 2011
IDFA.NL
Scottish VOD specialist Distrify has signed an agreement with Toronto-based Syndicado Inc. to power its new documentary sales site from the beginning of 2012. Under the partnership, Distrify’s new video player will deliver Syndicado’s documentary…
Nov 19, 2011
IDFA.NL
Films Transit International has announced it is set to start making its documentaries available for public viewing on the web through a new strategic partnership with Scottish VOD specialist Distrify. “A new partnership will make the Films…

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